About Us

Founder of Nian by Nidhi - Nidhi Gupta - wearing Popsicle Earrings on a white dress

Welcome to Nian by Nidhi, your one-stop shop to find the best fashion accessories for quirky tastes!

Nian by Nidhi is a premium fashion accessory brand that was founded in September 2020. Our mission is to provide women with high-quality, stylish, and affordable accessories that cater to their quirky and fashionable tastes.

We offer a wide range of fashion accessories including earrings, bracelets, neckpieces, studs, sets, and jewellery organisers, all designed in-house by our founder, Nidhi Gupta, who carefully curates and examines each product. It's her love and passion for quirky and classy fashion accessories that drives us at NIAN (trust us, her personal collection is something to talk about!)

At Nian by Nidhi, we believe that fashion shouldn't come with a high price tag, and that is why we strive to provide our customers with affordable accessories that are of premium quality. Our accessories are chic, classy, and perfect for the stylish and confident woman.

If you want to keep up with our latest launches, behind-the-scenes moments, and other interesting content, follow us on Instagram at @nianbynidhi.