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About Us


Founder of Nian by Nidhi - Nidhi Gupta - wearing Popsicle Earrings on a white dress

Welcome to Nian by Nidhi, your one-stop shop to find the best fashion accessories for quirky tastes!

Each product at NIAN is carefully curated and examined by our founder Nidhi Gupta. She ensures that each NIAN's product passes the test of being chic, classy, and wardrobe-friendly. The majority of NIAN's products are designed in-house and manufactured through reliable partners, who ensure that there's no compromise on quality and at the same time the products are comfortable to wear and handle.

We at NIAN believe in exceptional customer service. What's more, we believe that accessories shopping is a right, not a luxury (coz no girl ever said, she has enough accessories!), so we strive to deliver our products at the most affordable prices, and ship them to you regardless of where you are located in the country.

Our founder started NIAN in 2020, and it's her love and passion for quirky and classy fashion accessories that drives us at NIAN (trust us, her personal collection is something to talk about!).

Follow us on our Instagram handle @nianbynidhi for updates on new launches, behind the scenes, and a lot more!


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